It’s 2023 and you know you need a website for your salon. You know you want a beautiful website but you’re not quite sure what you need on your website. Before you get started, make sure to check out our list of 10 things to include on your salon website to make sure it is not only beautiful, but it gets you more interest and bookings.
The 10 most important elements you need for a salon website that books you clients:
01. It has to be fast
Your website should load in less than 3 seconds. One second more and it can prevent 50% of people from staying on your site. Yikes! To avoid this happening, make sure you stay away from large pictures and videos to keep your website fast.
02. It needs to work on mobile
More than half of all website traffic now comes from a mobile device, so make sure that your website not just looks good on mobile but works well on mobile too.
03. Make sure to collect emails
97% of your website visitors aren’t ready to buy so make sure to get their email addresses so you can start communicating with them and convert them into loyal clients. Add a pop-up or a signup front and center inviting your visitors to join your beauty club for special discounts or promotions.
04. Make it super easy for them to contact you
Do you want your website visitors to book their appointments online or do you want them to call you? Whichever you chose, make sure to put your contact info front and center on your homepage.
05. Client Reviews
Hopefully, you have been collecting reviews on Google and Facebook – maybe even Yelp. Client reviews are gold. They give your business credibility, build trust, provide social proof, and raise authority to set you apart from the rest of the salons in your neighborhood. Make sure to sprinkle them around your site like confetti. It will be some of your best marketing collateral and does wonders winning over new clients.
06. Sell the client transformation not the salon features
Your client most likely won’t care what the highlighting technique is called, they just know they want dimension added to their hair and an easy way to hide the greys. Your client, unless well versed in your specialty, isn’t going to understand how all the features benefit them, so sell the transformation instead. What does your client want to become as it relates to your salon?
07. Make your brand stand out
Your brand isn’t just your logo. It’s your colors, fonts, image vibe, and messaging. It is also the strategy behind all of that. What feelings do you want to evoke when it comes to your business? Make sure these things are all consistent and working together, not just online but throughout your salon as well.
Need some help making these happen for your business? Let’s chat! Schedule a call here >>> Contact Us
